About Us
Seema Patel (The Bling Queen) is a Dallas-based jewelry fashionista. She has been in the jewelry industry for nearly two decades. A past General Manager of a local jewelry boutique for 14 years, she then moved on to become a diamond and fashion sales consultant with a high-end luxury jeweler. Her passion and love of design, jewelry, and especially diamonds led her to build her own jewelry boutique, Seema & Co., in Frisco, TX.
With personal shopping businesses becoming more and more popular, Seema has specialized in her love of jewelry to create a more personalized one-on-one experience and secured her place in this niche market.
Seema & Co. is a one-stop jewelry concierge service that works with clients to create a selection of jewelry that will elevate designing the bling of their dreams. Seema & Co. takes service to another level by offering a unique experience in jewelry. Seema guarantees there is something for everyone with an eye and passion for having the perfect balance of growing and established designers. Her exquisite offering will draw a client base made up of fashion and accessory lovers everywhere looking for something new and unique to add to their jewelry boxes or gift to their friends, family, and loved ones.


With her expertise in concierge jewelry service, The Bling Queen takes the mystery and fear out of the jewelry selection process. While engagement rings and custom designs are her biggest market, she can help with wedding bands, fashion rings, necklaces, bracelets, and earrings.
She works one-on-one with clients, selecting suitable stones to craft the perfect setting. The client can be involved in the process as much or as little as their liking. The process is quick, seamless, and unforgettable. Seema's energy and professionalism always result in a short turnaround time and 100% satisfaction.
The client will consult with Seema, and together they will brainstorm designs. These designs can be modern, traditional, one-of-a-kind, a celebrity inspiration, or even a replica of a family heirloom. The plan comes to life through CAD-CAM-designed artwork and the miracle of wax printers. The client can touch, feel, and even wear a hard wax mold of their design before any precious metal is cast. This way, changes can easily be made to the jewelry before the design is finalized.
Working with numerous industry professionals, Seema hand-sources stones through different diamond vendors and stone suppliers to constantly achieve the best pricing and quality for her clients, which quickly earned her the title of "The Bling Queen."
